PROGRAMME 02 · MOST REQUESTED

Growth System

Scale your e-commerce sales predictably. Google Ads, abandoned cart recovery and CRO managed by a specialist team, with measurable results in 90 days.

From 1.400 € /month

Results in 90 days

  • 30 to 50% reduction in cost per acquisition
  • 40 to 150% increase in monthly revenue
  • Predictable, scalable sales
  • Results guaranteed or we work for free

ECOMMERCE MARKETING

Ecommerce marketing that turns visits into predictable sales

What does the Growth System include?

It includes an audit and CRO, Google Ads management (Search, Shopping and Performance Max), ad creatives, abandoned cart recovery by email, upsell and cross-sell, ROI reports and a monthly strategy meeting. From €1,400 a month, with a minimum commitment of one quarter.

Ecommerce marketing works when the channels work together: ads bring the right visitors, the store converts them and email recovers those who leave before paying. The Growth System brings these pieces into one team, with ROI targets agreed from day one.

The opportunity is often in what you already have. According to the Baymard Institute, around 70% of online shopping carts are abandoned. Recovering part of those sales and improving conversion is usually worth more than raising the ad budget.

See the Google Ads management and email marketing services that are part of the programme.

-40%
Reduction in cost per acquisition
+150%
Maximum revenue increase
90
Days to predictable results
4.2x
Average ROAS achieved

WHO IT IS FOR

This programme is right for you if...

  • You have an e-commerce business with revenue between €5,000 and €50,000/month
  • You want to scale sales but do not know how to structure your digital channels
  • You manage campaigns in-house but the results are inconsistent
  • You want to reduce cost per acquisition and increase the average order value
  • You need a specialist team without hiring in-house

EXPECTED RESULT

A 30-50% reduction in cost per acquisition and a 40-150% increase in monthly revenue, with predictable sales after 90 days.

We commit to ROI targets from the outset. If we do not reach the agreed objectives after 90 days, we keep working at no extra cost.

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WHAT IT INCLUDES

A complete growth system

Every component is designed to work together to create predictable, scalable growth.

Audit and CRO

A complete analysis of the sales funnel, identification of conversion leaks and implementation of improvements to increase the purchase rate.

Google Ads

Active Google Ads campaign management (Search, Shopping and Performance Max), with weekly optimisation of bids, audiences and creatives to maximise ROAS.

Ad creatives

Production of copy, images and short videos for ads. Creatives tested and optimised for each stage of the purchase funnel.

Automated email marketing

Abandoned cart recovery: automated emails that bring back shoppers who left before paying and win back sales that would otherwise be lost.

Upsell and cross-sell

A tiered offer segmentation strategy with upsell and cross-sell automations to increase the average order value.

Monthly ROI reports

A detailed monthly report by channel, with performance analysis, ROI and strategic recommendations for the next quarter.

Sales automations

Setup and management of marketing and sales automations that work 24/7 to convert and retain customers.

Monthly strategy meeting

A 60-minute session with your account lead to review results, adjust strategy and plan the following month.

HOW IT WORKS

Ecommerce marketing in 7 levers

Growing an ecommerce business predictably depends on a few well-measured levers. These are the ones we work on, in this order, in the Growth System.

1. Correct tracking before spending

Without reliable data every decision is a guess. We start by checking GA4, Google Ads conversions, cookie consent and order attribution, so we know exactly which channel drives each sale.

Ecommerce marketing metrics in the monthly ROI report
Business metrics, not vanity metrics.

2. CRO: more sales from the same traffic

We review the funnel from product page to payment and fix the leaks: mobile speed, hidden costs, long checkouts, missing social proof. Every conversion gain makes all your ecommerce marketing more profitable.

Ecommerce marketing: the 6 parts of the Growth System
Channels run together, with ROI targets.

3. Google Ads: Search, Shopping and Performance Max

We structure campaigns by margin and purchase intent, with an optimised product feed in Merchant Center. Bids, audiences and creatives are optimised every week, with ROAS as the main metric.

  • Search: people already searching for your product or brand.
  • Shopping: product, price and image in Google results.
  • Performance Max: reach across all Google channels, guided by your own audience signals.
Google Ads campaign types used in ecommerce marketing
Structured by margin and purchase intent.

4. Creatives that sell

We produce copy, images and short videos for each funnel stage and keep testing variations. Winning creatives move into email and the store, so the message stays consistent.

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5. Abandoned cart recovery

An automated email sequence brings back people who left before paying: a cart reminder, answers to common questions and a final incentive when it makes sense. Set up once, it works every day.

Abandoned cart recovery email sequence for an ecommerce store
A typical recovery sequence.

6. Upsell and cross-sell to lift order value

Raising average order value is the fastest way to pay for customer acquisition. We build tiered offers, bundles and complementary product suggestions in the store and in post-purchase emails.

7. ROI report and monthly decisions

Every month you get a report by channel and a 60-minute meeting to decide where to invest next. When the business needs a team for all of its marketing, the next step is the Strategic Partner.

PROCESS

How we implement the system

1

Audit

A complete analysis of the funnel, ad accounts and email.

2

Strategy

Definition of goals, channels and a quarterly plan.

3

Implementation

Setup of campaigns, automations and creatives.

4

Optimisation

Weekly adjustments based on real data.

5

Scale

Expansion of the winning campaigns and channels.

Swipe to see every step

FAQ

Frequently Asked Questions

Does the management fee include the ad budget?

No. The programme fee is separate from the media budget, which is paid directly to Google. In the initial meeting we define the recommended budget for your goals. We usually suggest a minimum of €1,500 to €3,000/month in media for this programme.

When will I start seeing results?

The first metrics appear within the first few weeks. The platforms' learning period is 3 to 4 weeks. Consistent, predictable results typically come from the second month. The promise of measurable ROI is for 90 days.

Does the programme include creative production?

Yes. We include production of copy, static images and short videos for ads. More elaborate video production or product photo shoots may incur an additional cost, assessed case by case.

Can I cancel the programme before the quarter ends?

The minimum commitment is one quarter (3 months), which is the time needed to implement and optimise the system. After the first quarter, you can renew or adjust the programme based on the results.

Which e-commerce platforms do you work with?

We work with WooCommerce, Shopify, Magento and custom platforms. Traffic and email marketing management is platform-independent. If you need to migrate platforms, we have Programme 01 for that.

Can I start with Programme 02 without going through Programme 01?

Yes, as long as you already have a working online store. In the initial audit we check whether the technical foundation is ready to scale. If the store needs improvements, we identify them and present a solution.

OTHER PROGRAMMES

Explore the other programmes

PROGRAMME 01

The Shop That Sells

For those who need to build a digital foundation. A professional shop with a launch campaign. From €2,990/project.

Find out more

PROGRAMME 03

Strategic Partner

A dedicated team for your entire digital operation. For businesses turning over more than €50,000/month. From €3,300/month.

Find out more

Ready to scale your sales?

Book a free 30-minute meeting. We will review your current funnel and present a tailored growth plan.

Book a Free Meeting