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Practical guides on SEO, GEO, ads and e-commerce for SMEs and online stores in Portugal and across Europe.
Before paying for a full ecommerce website redesign, find out whether your store's problem lies in the platform, the design or the traffic. A five-step method and a 12-point checklist to choose between optimising,…
Find out when google ads top of funnel ecommerce spend pays off, using a simple method built on margin, repeat purchase and conversion volume.
Got a generic score from a free scanner and not sure it tells you anything useful? Here's how to judge a free vs paid…
Products missing from Google Shopping or stuck as disapproved? Learn how to set up Google Merchant Center, turn on free listings and decide which…
Competitors appear when customers ask ChatGPT for product recommendations, and your shop doesn't? Here is what already works from Europe and how to get…
The 30-day pricing rule decides whether your Black Friday discount is legal or a fine waiting to happen. Here is how to calculate it…
Discover the most common Black Friday checkout mistakes and how to fix them before November, with a practical checklist by risk category.
Traffic and ad spend are up, but orders are flat? The problem may be your checkout. Here is how to diagnose the six leaks…
Why does a newer competitor appear on the map while your business doesn't? A practical local SEO guide for directors of service businesses, with…
Free audit · real Google data
In up to 90 seconds, see the Core Web Vitals measured by Google, 9 SEO and AI checks and how much slowness costs you in euros.
