Services focused on your business goals

onOrbit Marketing is a team of developers, designers and marketers providing web and digital marketing services to SMEs and online stores in Portugal and Europe, with SEO, ads, email, website and data working towards the same goals.

Why Choose onOrbit Marketing as Your Agency?

Our methodology rests on four core pillars that underpin the success of the brands we work with.

Exhaustive Market Analysis

We study your sector, competitors and target audience before implementing any action.

Results-Driven Strategies

All our actions target concrete goals, such as lead generation and increased revenue.

Continuous Monitoring and Improvement

We analyse data in real time to optimise campaigns and maximise performance.

Total Transparency

We provide clear, regular reports showing the direct impact of our strategies on your business.

We rigorously follow the technical guidelines and best practices of Google Search Central to ensure your site holds a solid position and stays protected against algorithm updates.

Choosing the right digital marketing services

There is no ideal package for every company. An online store at launch needs different things from a service business with ten years in the market. This guide helps you decide.

1. Start with the diagnosis, not the channel

The most common mistake is choosing the channel before understanding the problem: "we need Instagram" or "we need ads". First you need to know where the bottleneck is. It may be a lack of visits, visits that do not convert, customers who do not come back or simply a lack of reliable data to decide.

360° Consulting and the free consultation exist for that: looking at the whole business before spending budget on a channel.

Matching business problems with digital marketing services
The starting point depends on the main bottleneck of the business.

2. Acquisition services: bring in the right people

Acquisition services bring new visitors with buying intent. They combine fast results (ads) with cumulative results (organic search and AI answers), following the official guide How Google Search works.

What is the difference between SEO and Google Ads? SEO ranks your site in the organic results, with no cost per click, and results build up over the months. Google Ads puts your ads at the top of Google with a set daily budget and brings visits from day one. For most businesses, the two work best together.

  • SEO, GEO and AEO: visibility on Google, AI Overviews and ChatGPT, with no cost per click.
  • Google Ads: Search, Shopping, Performance Max and YouTube, with controlled ROAS.
  • Traffic management: SEO, ads and AI search run together.
Digital marketing services by onOrbit Marketing joined in a single plan
Services work best when they share goals and reporting.

3. Conversion services: turn visits into customers

Traffic without conversion is wasted budget. Web development builds fast, clear, SEO-ready websites and stores, and website management keeps everything updated, secure and loading quickly.

A page that takes more than three seconds to open on a phone loses a significant share of visits before it shows the offer. That is why speed, forms and checkout are part of every plan.

The four stages covered by digital marketing services
Each service works on one stage and all share the same tracking.

4. Retention services: sell again

Email marketing with automations is the channel with the best return for businesses that already have customers: welcome series, abandoned cart, after-sales, reactivation and newsletters people actually want to open.

For service companies, retention also means useful content, case studies and sales follow-up organised in a CRM.

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5. Data: the foundation of every service

All our digital marketing services rely on correct tracking. Data analysis connects GA4, Search Console, Google Ads, Meta and your CRM in one dashboard, so you know which channel brings customers and not just clicks.

  • Tracking: events and conversions with value, Consent Mode v2 and GDPR.
  • Reports: Looker Studio or Power BI dashboards, updated automatically.
  • Decisions: a monthly meeting on what changed, why and what to do next.
Start-up stages of a digital marketing services project
From the first contact to the first monthly report.

6. Integrated packages or tailored services

Each service can be hired on its own, but the best return comes when SEO, ads, email, website and data work towards the same goals and the same report. On this page you will find the nine services we provide and how they fit together.

If you prefer a single plan, our digital marketing packages combine SEO, ads, social media and content in one quoted plan. For online stores, the e-commerce solutions programmes include the store, traffic and automations in one project.

If you already have an in-house team, we can take on only the missing part, such as technical SEO or Google Ads management, and work side by side with the people already on the project.

We work as an end-to-end strategic partner, with no subcontracting: SEO, Google Ads, Meta Ads, websites, e-commerce, email marketing, traffic management and data analysis are handled by the same team.

7. Online stores and service businesses: different priorities

For an online store, digital marketing services revolve around the product: Google Shopping, category SEO, checkout speed and repeat-purchase automations. The main indicator is revenue by channel and return on ad spend (ROAS).

For a service or B2B company, the goal is to generate qualified leads. Service pages, case studies, local SEO, LinkedIn and a CRM that follows each opportunity to closing matter more. The main indicator is the cost per qualified lead and the closing rate.

We mainly work with SMEs, online stores and service businesses that want predictable, measurable growth. Our programmes scale and adapt to each growth stage.

8. How we measure the return of each service

Before we start, we agree with the client on a baseline for each goal: sales, leads, organic revenue or cost per acquisition. From then on, each report compares the current month with that starting point and with the same period last year.

This way you can see which service contributed to the result and decide, with data, where to increase or reduce investment in the next quarter.

9. How long it takes to see results

It depends on the strategy. Paid ad campaigns such as Google Ads bring visits and leads in the first weeks. SEO and content marketing deliver solid, consistent results within 3 to 6 months, and keep growing after that.

That is why many plans start with ads for immediate results, while SEO builds the organic traffic base that lowers the cost per customer in the medium term.

How much digital marketing services cost

Prices depend on scope, markets and starting point. As a reference: website maintenance from €350 a month, SEO from €490 a month, integrated digital marketing quoted per project and e-commerce programmes from €1,400 a month. Ad spend is paid directly to the platforms and always stays in the client account.

Every proposal includes measurable goals, timelines and the report you will receive, so you know from the start how you will judge the return.

The final investment depends on the goals, the competition in the sector and the channels chosen, so every proposal is tailored to the budget and growth stage of the company.

Not sure where to start?

Book a free 30-minute consultation and find out the best path for your business.

Book a Free Consultation

Free audit · real Google data

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