PROGRAMME 03

Strategic Partner

A dedicated marketing team that runs and scales your entire digital operation. Omnichannel, data-driven, with a European expansion strategy.

From 3.300 € /month

What you get

  • Dedicated marketing leadership
  • Complete omnichannel management
  • Expansion into European markets
  • Executive BI dashboards

MARKETING OUTSOURCING

Marketing outsourcing with a team dedicated to your business

What is marketing outsourcing?

It means handing digital marketing strategy and execution to a specialist external team instead of hiring in-house. In the Strategic Partner programme that includes a dedicated marketing lead, Google Ads, Meta Ads, SEO, email marketing, BI dashboards and expansion into European markets, from €3,300 a month.

Marketing outsourcing makes sense when a business earns enough to need several specialists but cannot yet justify hiring and managing a whole department. With the Strategic Partner you get a marketing lead and onOrbit Marketing's own delivery team, with no subcontracting.

For online stores that want to sell beyond their home market, Europe is the natural next step. Eurostat e-commerce statistics show that most internet users in the European Union already shop online, and many buy from sellers in other countries.

See how our digital marketing team works and the data analysis service behind the dashboards.

50k+
Recommended minimum monthly revenue
3
European markets covered
2x
Strategy meetings per month
100%
In-house execution, no outsourcing

WHO IT IS FOR

This programme is right for you if...

  • Your e-commerce business turns over more than €50,000/month and wants to scale in a structured way
  • You need a dedicated marketing team without the cost of in-house hiring
  • You want to expand into European markets (Germany, France, Switzerland) but do not know how
  • The complexity of your business demands strategic vision and coordinated omnichannel execution
  • You want to make data-driven decisions, with dashboards and executive reporting

EXPECTED RESULT

A holistic view and full execution of your digital marketing, with scalable growth and expansion into new markets or product lines.

We commit to ROI and growth targets from the outset. If we do not reach the agreed objectives, we keep working at no extra cost until they are met.

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WHAT IT INCLUDES

Your complete digital marketing team

Everything an in-house marketing department does, delivered by specialists with multi-market experience.

Dedicated marketing leadership

An account lead exclusive to your business, with priority access, a tailored strategy and a holistic view of your entire marketing operation.

Complete omnichannel management

Full coverage of digital channels: Google Ads, Meta Ads, technical and editorial SEO, and email marketing with two automations: abandoned cart recovery and nurture and recovery sequences. Every channel managed together.

New offers and landing pages

Development and launch of new offers, seasonal campaigns and high-converting landing pages whenever the business needs to scale or test new markets.

Custom BI dashboards

Advanced data analysis with executive Business Intelligence dashboards, showing the performance of every channel, product and market in real time.

Expansion into European markets

Strategy and execution for expansion into Germany, France and Switzerland. Localised campaigns, multilingual SEO and an offer adapted to each market.

Positioning consulting

Ongoing analysis and refinement of your unique mechanism, value proposition and social proof to keep the business differentiated and relevant in the market.

Content creation management

Coordination of creative agencies and audiovisual production suppliers. We ensure quality and brand consistency at every touchpoint.

Fortnightly strategy meetings

Fortnightly working sessions with your account lead, with executive reporting, results analysis and strategic planning for the next period.

HOW IT WORKS

Marketing outsourcing in 7 points

Handing your marketing to an external team only works with clear rules. These are the points we agree with you before we start.

1. Outsourcing or an in-house team?

A complete in-house team needs strategy, ads, SEO, email, content and data: several hires, tools and management. With marketing outsourcing you have those profiles from the first month, at a predictable cost and with no recruitment.

Benefits of marketing outsourcing compared with an in-house team
What changes when marketing is external.

2. One account lead, not a call centre

You always speak to the same person, who knows your business, coordinates the team and is accountable for results. Strategy meetings are every two weeks and access is priority.

Marketing outsourcing: the areas covered by the Strategic Partner programme
One dedicated team for your whole digital operation.

3. Data and BI dashboards

We bring sales, ads, email and SEO into one executive dashboard in Looker Studio or Power BI, so decisions are based on margin and revenue by channel, product and market.

BI dashboard metrics in a marketing outsourcing engagement
Decisions based on margin and revenue.

4. Every marketing channel run together

Google Ads, Meta Ads, technical and editorial SEO and email marketing are planned as one system, with budget moved to whichever channel returns the most at each moment.

  • Acquisition: Google Ads, Meta Ads and SEO.
  • Conversion: landing pages, offers and CRO.
  • Retention: abandoned cart recovery and email nurture sequences.
Show 3 more topicsShow less

5. Expansion into European markets

For each new market we research demand and competitors, localise ads, pages and emails, add local payment methods and run campaigns segmented by country. We start with the markets with the most potential for your product.

Stages of expanding an online store into European markets
One market at a time, led by data.

6. Positioning and new offers

We regularly review your value proposition, social proof and offers, and launch seasonal campaigns and landing pages whenever the business wants to test a product or a market.

7. Commitment, targets and transparency

The minimum commitment is one quarter, with growth targets agreed at the start. Ad accounts, data and the assets we create always belong to you. If you need less, the Growth System covers traffic and email management.

EUROPEAN EXPANSION

Your business beyond borders

Expanding into new European markets is one of the most powerful growth levers for e-commerce businesses with a differentiated product. We develop localised strategies for Germany, France, Switzerland, England and other countries.

Our team works in Portuguese and English, with support in German, French and Spanish on request, and is experienced in adapting campaigns, value propositions and checkout flows to the buying behaviour of each market.

🇩🇪
Alemanha
Deutsch
🇫🇷
France
Français
🇨🇭
Switzerland
DE / FR
🇬🇧
Inglaterra
English

Market research

Analysis of demand, competition and potential in each target market.

Content localisation

Translation and cultural adaptation of ads, landing pages and emails.

Local payments

Integration of the preferred payment methods in each country.

Segmented campaigns

Management of Google and Meta campaigns in the native language, by country.

PROCESS

How we set up the partnership

1

Assessment

A complete analysis of the business, channels, positioning and scaling potential.

2

Strategy

Definition of the omnichannel plan and a quarterly growth roadmap.

3

Setup

Implementation of dashboards, automations and campaign structure.

4

Execution

Day-to-day management of every channel with continuous optimisation.

5

Expansion

Opening new markets and launching new offers.

Swipe to see every step

FAQ

Frequently Asked Questions

How does the Strategic Partner differ from the Growth System?

Programme 02 focuses on scaling an existing e-commerce business through traffic and email management. Programme 03 is complete marketing leadership: it includes everything in Programme 02, plus strategic positioning, omnichannel management, BI dashboards, creative agency management and expansion into European markets. It is for larger businesses that need a dedicated team, not just campaign management.

What is the recommended total media investment?

For this programme, the recommended media budget is usually above €5,000/month, paid directly to the platforms. In the initial meeting we analyse the potential of each channel and define the ideal allocation for your goals.

How does expansion into European markets work?

We develop a localised strategy for each target market (DE, FR, CH), including native-language keyword research, adapted ads and landing pages, pricing and logistics strategy, and campaign management segmented by country. Our team works mainly in Portuguese and English; for internationalisation we provide support in German, French, Spanish and other languages on request.

What are custom BI dashboards?

They are executive dashboards built in Business Intelligence tools (such as Looker Studio or Power BI) that consolidate data from every channel - Google Ads, Meta, email, SEO, sales - into a single view. They enable strategic decisions based on real-time data.

What is the minimum commitment?

The minimum commitment is one quarter (3 months). Given the level of integration and the volume of strategic work involved, we recommend a horizon of at least 6 months to maximise results. Most of our clients on this programme renew indefinitely.

Do you have B2B e-commerce experience?

Yes. We work with B2C, B2B and hybrid models. In B2B, the approach includes LinkedIn campaigns, account-based marketing strategies and longer sales funnels. The programme is adapted to the reality and sales cycle of your business.

OTHER PROGRAMMES

Explore the other programmes

PROGRAMME 01

The Shop That Sells

To build your digital foundation. A professional shop with a launch campaign. From €2,990/project.

Find out more

PROGRAMME 02

Growth System

To scale sales predictably. Google Ads and abandoned cart recovery. From €1,400/month.

Find out more

Ready for a dedicated strategic partner?

Book a free 30-minute meeting. We will assess your potential and present a tailored European growth plan.

Book a Free Meeting